Workshop: Thinking and Working like a Social Marketer -- How to affect change in Manitoba for Active Transportation
8:00 AM to 4:00 PM
The Physical Activity Coalition of Manitoba (PACM) Active Transportation (AT) Task Group invites you to join other AT community advocates for an engaging and interactive workshop.
Francois Lagarde, one of Canada's leading social marketers, will provide an introduction to social marketing strategies, and facilitate discussions on how to best engage and work with target audiences, including:
- The Mayor and City Council
- The Premier and Provincial Cabinet Ministers
- Motorists
- The business community
- Cyclists
- Recreational walkers, cyclists, in-line skaters, etc
Anticipated outcome:
Strategies and discussions from the breakout groups will be used to develop a coordinated strategy to increase our effectiveness and move forward with AT promotion and infrastructure implementation in Manitoba.
The $20 cost includes a light breakfast, lunch, and refreshments. Think Green -- bring your own coffee cup or water mug.
Please RSVP to Lisa Scharf by October 5th (or earlier -- space is limited).
Thank you to
- Manitoba in Motion
- Manitoba Culture, Heritage, Tourism, and Sport
- Public Health Agency of Canada
for financial support, enabling participation by AT community advocates. (Note: Other similar full-day social marketing workshops cost $300 to attend.)